Learn about the industry trends that have been identified and what will help you in the current sales climate.

We’re starting out with what is most important to drive your personal volume – proactively engaging in active selling … every Single DAY. Truth talk here: You are in sales. In 2025, make a plan to be actively asking for a sale in 1:1 personal conversations or selling at events (online or in-person) on the daily. This is how you meet those big goals and pay the bills!

As you think about active selling strategies in 2025, here’s your “menu” of options: ✅ Plan ahead on a daily/weekly/monthly basis to implement Active Selling Strategies such as:

💲1:1 Personal Shopping Appointments
💲Online Parties
💲Home Parties
💲Vendor Events
💲Pop-Up Events
💲Drop & Shops
💲Online VIP Customer Party
💲Bulk Orders for Locals
💲Themed/Seasonal Events
💲Email Marketing
💲Social Selling (Asking for a Sale in a Conversation)
💲Follow-Up
💲Fundraisers
💲Offering Restocks on Consumables

✅ Prioritize completing just one active selling strategy FIRST before conquering anything else on your ‘To Do’ List for your business. Busy day? No worries, send a simple text, PM or DM asking for a sale. Easy peasy!

Here’s what to do LESS OF in 2025:
“Hope Selling”: Let’s not rely on orders to just come in from existing customers, from social media posts or ‘hope’’ orders will magically land in your inbox.
➡ Prioritizing *anything* above active selling: Truly, let’s be strategic and prioritize active selling first above anything else.
➡ Relying on your VIP Group: Don’t rely on your VIP Group for your personal sales. Be reaching our to new contacts and building new relationships and asking for new sales.

What Active Selling Strategies were the most successful for you in 2024? Are there any new strategies you’d like to try in 2025?

Your existing customers and future customers are more savvy in 2025. They don’t want to be ‘sold to’ or treated like a transaction. In a world where positive shopping experiences and good customer service is waning, you have the opportunity to bring the service that those Big Box competitors can’t do.

Here’s what you want to do MORE OF in 2025 to build relationships:

✅ Engage in more 1:1 Conversations and make conversations a daily priority. Implement a system to make sure that you talk to at least 3 Current Customers, 3 Future Customers, and 3 Potential Teammates or Collaborators each day. One way to do this is by implementing the 333 system. Find out more here: moderndirectseller.com/3000

✅ Be curious and ask questions in your conversations. Your customers love talking about themselves – all you need to do is simply ask questions.

✅ Ask permission to send more information. Before you ‘throw up’ a bunch of information on someone, ask them if they would like more information. By asking permission, you will actually know if they may truly be interested in your offer.

Example: Can I send you more info on (what)?

✅ Provide an experience. It’s not just about buying and selling online. Your customers want experiences. Whether online and offline, you want to make your customers’ shopping journey fun, delightful, and memorable. You can make this

happen by being yourself, bringing the fun factor, and thinking outside the box as to how you can create the best possible shopping experience.

What does that mean you do LESS OF in 2025?
➡ Copy and paste messages that are not personalized nor do they encourage a conversation in PMs, DMs or Texts.
➡ Messages that are an “information dump” that assume what your customers or potential customers want to know #allthethings.

Think of a great shopping experience you had this season. What made it so great?

t’s time to start thinking a little differently about the content you’re creating in 2025. Instead of creating content that screams “BUY MY STUFF”, you’ll want to shift your mindset to creating content that creates conversations. Your ultimate goal with creating content is to go from being viewed to personal 1:1 Conversations in your PMs and DMs.

Here’s what you want to do MORE OF in 2025 to Create Content that Converts to Conversations:

✅ Create your own original content. Your audience can tell when you’ve cut and pasted graphics from someone else or used your company’s done-for-you graphics. Your customers (and future customers) love to see YOU and hear about YOUR experiences. Using a tool like ChatGPT will take some of the load off of creating content from scratch. You can teach AI tools like these to learn your “voice,” brand objective and marketing preferences! Let AI go to work for you, creating ideas, schedules and wording!

✅ Spark curiosity so they want to know more. In the biz world, this is considered ‘Curiosity Marketing’ . By using things like teasers or sneak peaks of upcoming new products, interactive content (think quizzes & polls), behind the scenes looks at your day (.. great for bringing in curious new team members), or interactive social media posts that engage followers with challenges, or questions that encourage participation.

✅ Don’t forget that CTA (Call To Action)! When you’re creating content and sharing on social media, NEVER forget to share that CTA. Tell the peeps what you want them to do. Find ways to encourage that conversation and make it as EASY as possible to make the convo happen. An example: Encourage your audience to type a Keyword in the comments for you to message them with more info. Easy Peasy! And don’t forget to follow up with those that comment. No Posting and Ghosting here!

What does that mean you do LESS OF in 2025?

➡ Less salesy content that screams “Buy My Stuff” . Ick! Your customers want value
– not necessarily a ‘sale price’. Push the value and what ‘problem’ your ideal customer has that your product solves.
➡ Less copy and pasting someone else’s words or content.

What content strategy do you want to put into place in 2025?

Now is the time to start growing those digital marketing and social selling skills. Whether you’re brand new to digital marketing and social selling or a veteran, there is room for growth in 2025. Your shoppers are comfortable purchasing a product shared through online marketing or social selling (think influencers…).

Are we saying it’s time to ditch the partying? No. Not necessarily. We’re simply saying it’s time to learn new skills as the market is changing. And who knows, you might grow to love this new way of reaching customers.

Here’s what you want to do MORE OF in 2025:

✅ Be Real. Make your social content a reflection of your real life, not a highlight reel that isn’t relatable. Less polished and more authentic are the keys!

✅ Learn. Practice. Perfect. No matter where you are, it’s time to start learning all about what digital marketing and social selling really entail. You can do this by seeking out training and watching what others are doing on social media. Pssst – Remember that previous post about creating content that converts to conversations – that’s a great place to start. You then have to START practicing and practice leads to perfecting the skill.

✅ Leverage Systems. As you step into digital marketing, don’t be afraid to explore systems like text marketing, email marketing, blog posts, lead magnets or freebies and a website. You have to start somewhere!

What does that mean you do LESS OF in 2025?

➡Staying complacent with your current way of doing business. The market is ever changing and you don’t want to be left behind. What digital marketing or social selling strategies do you want to add to your biz toolkit?

Let’s talk about being consistent versus constantly “on” in 2025. Have you felt like having your biz requires you to work CONSTANTLY? Be honest! What if we told you a little secret? The secret to success ISN’T working 12+ hours a day 7 days a week on your biz. The secret to success in anything is focusing on what matters most and staying consistent.

Here’s what you want to do MORE OF in 2025:

✅ Set business hours and stick to them. Set those business hours, friends. Only do your work during those times that you set – even responding back to messages and phone calls. We are not in the business of ‘emergencies’ . You’d be surprised how often those little messages here and there add up and feel like you’re working non-stop.

✅ Put together a daily system. Adopt a system that works for you to get the non-negotiable things in your business completed. An example of the non-negotiable are your active selling strategies. Cute graphics, while important and fun, do not pay your bills. One system you can adopt is the A-B-C System. A-Active Selling Strategies B – Building Relationships C-Creating Content. 

✅ Be Disciplined. Yep, that word – Discipline! It’s a tough one but it’s what is going to make or break your business, friend. This means working sometimes when you don’t feel like it. Doing that task that is blah and mundane, but necessary for you to keep your business going.

What does that mean you do LESS OF in 2025?

➡ Working around the clock or ‘when you get to it’. Set those hours – or you’re going to feel like you work all the time. You’ll get more accomplished when you have focused work time.

➡ Focusing on just doing the things you don’t mind doing and avoiding those strategies that make you money and help meet your goals. We do believe that your biz should be fun – but remember WHY you’re in business as an anchor to do the things that are non-negotiable.

What strategy can you put in place to encourage more consistency in your business?

And, it’s time to go crush 2025, friends!

Now, share your biggest takeaway:

➡ What do YOU want to “DO MORE” of in 2025?

➡ What do you want to learn more about in 2025?